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Howltよりとても楽しいホットドッグのメニューをモチーフにしたアートなzineが登場。 – Relation Magazine
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Search and Connect with Us

Howltよりとても楽しいホットドッグのメニューをモチーフにしたアートなzineが登場。

HOT DOG MENU of Howlt Coffee

ART ZINE : ¥1,600 (Excl. Tax ¥1,482)

Howltが行っている本格的なブランディングとグッズの制作を先行して行い、 それらの収益を元に未来の実店舗化を目指す実験的なプロジェクトHOWLT COFFEE。その店舗のない架空のコーヒーショップHOWLT COFFEEの架空のホットドッグのメニューを集めたzineが登場。

クラシックなホットドッグから現実離れしたファンタジーなホットドッグまで17種類のホットドッグをまとめた一冊の本。壁にかけられるパッケージもとてもかわいい、アートなジンをご紹介。

リソグラフ印刷で制作されたzineはロンドンのBefore Break Fastと共に制作

主に日本では小学校で配られる印刷物などに多く使用されている理想科学工業のリソグラフ。実はこの印刷方法はシルクスクリーンと同じくスクリーン印刷の一種。色数毎に版をつくりプリントしていくので、シルクスクリーン同様に味のあるズレや擦れが生じ、一点一点異なった味わいとなることからで海外では作品に使用されることも多い。

こちらは制作風景。Howltでは色にこだわり、ロンドンのリソグラフ印刷も行っているデザインスタジオ Before Break Fastと共に制作された。

メニューを商品化するというHowltからの新しい提案

とってもユニークな架空のホットドッグが描かれているこのジンはそれぞれのタイトルと値段が書いてあるメニューページから始まる。通常メニューは商品を選ぶためだけに使用されるが、Howltの制作したこのジンはメニューを商品化する新しい提案の意味も込められているという。Howlt Coffeeプロジェクトのコンセプト同様にとてもユーニークなコンセプトとなっている。
Howlt Coffee Projectの詳細をみる

Zineの購入方法、取扱店について

購入はオンラインストアHowlt.comの他、下記店舗でも随時販売中。

先日のエキシビションの様子も要チェック!
Howlt Coffee Exhibiton @UltraSuperNew Gallery Tokyo

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