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素敵なブランディング事例 : Chavea – Relation Magazine
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素敵なブランディング事例 : Chavea

スペイン南部グラナダにあるグラフィックデザインスタジオBuenaventura が家族をテーマにした芸術祭「Chavea」のために制作したブランディングの事例。グラフィカルでシンボリックなフォントとカラフルな色使いで、Chaveaの活動やコンセプトが幅広い年齢層に伝わり、利用しやすいように考えられている。

シンプルなシェイプで構成されたロゴとアニメーション

シンプルなシェイプを組み合わせて出来ているフォントのロゴアニメーション。同じ文字でも数パターンのグラフィックが用意されている様子がわかりやすく心地よいアニメーションとして演出されている。

こちらは一文字ずつのアニメーション。シンプルなシェイプの組み合わせがよりわかりやすい。

こちらは情報を届ける冊子。古さを感じさせる新聞のような雰囲気の紙を使用しているが、カラフルなロゴが入ることでモダンな雰囲気となり、可愛さだけでなくとってもクールに。

ロゴと統一された色使いやデザインの本

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